India’s annual campaign at the Cannes International Festival of Creativity (Cannes Lions) will begin on Monday. It will be the first edition when the advertising event will take place for five days, as opposed to nearly eight days earlier.
Piyush and Prasoon Pandey will be conferred a lifetime achievement award, called the Lion of St Mark, on the last day of the festival.
The celebrated admen are the first Asians to be conferred with this since it was instituted eight years ago. For Piyush, executive chairman and creative director, South Asia at Ogilvy, this will be a double honour. He is the first from the WPP group to receive the lifetime achievement award.
Speaking to Sources, he said he was looking forward to this year’s event. “It is big for both me and my brother. And, it tells us one thing: That we have to continue to work for the consumer.”
The Pandey brothers will also make a presentation midweek, highlighting their work and the journey of Indian advertising. This is expected to be a full-house session.
The Akali brothers — Praful and Amit — will take the stage before the Pandey brothers, for a seminar on the Lions Health. This is the health care award at the Ad Fest.
The session will be important for the two, running Medulla Communications, a Mumbai-based health care agency. This is because it is the first time an agency (in the world) has been invited to make a presentation on motto of the Lions Health awards.
Praful Akali, founder and managing director of Medulla, says, “We are representing the Lions Health, speaking on ‘Lifechanging Creativity’, the motto of the (healthcare) awards; what it is about, past winners, etc. While we have presented on the Lions Health platform earlier, it pertained to our work, not the festival’s theme or motto.”
Source: June 18, 2018, Business Standards